Technology has proved to be a game-changer in the financial industry. It has continuously changed the different aspects of the industry, which include the way people make payments, money lending, wealth management, and many other services. And this revolution has given the customers a seamless and easy experience with their financial services. But just a fraction of people have easily adapted to FinTech, there still remain challenges before the FinTech industry, so that the remaining people will adapt to it as easily. The reasons for avoiding FinTech are mostly their lack of trust, low transparency, and security breaches. The three big challenges the FinTech industry still faces are-
Credibility or reliability is one of the major challenges any institution faces, especially if it is a financial institution. Since the financial institutions are dealing with matters related to money, people lack trust very easily and find it hard to rely on financial institutions. Thus, what FinTech has to work on are credibility issues. The financial industry has to take efforts to incorporate technology in their operations, which will, later on, reduce the efforts of the employees as well as the end customers. They have to gain the confidence of the people and make them trust the product and service.
The solution to this is developing a strategy where learning is at its core. With FinTech, you don’t have to market the product for it to sell; one simply just has to educate the users about the product. Tell them the benefits of it and generate interest in the service through good study and research. This revolution in the FinTech has the potential to disrupt the traditional methods of the industry and bring about new and better chances, but the only barrier in this revolution is the lack of knowledge to the people. People have misconceptions about the working of this technology, which needs to be cleared.
Discovery of the Product/Service-
One might have a good product and efficient and reliable services, but the thing that matters the most is being discovered in this wide range of the market. The market for every industry is evolving daily, with new start-ups emerging almost every day. You might have just a handful of people using your service, but to look at the big picture, getting recognized among the competition proves to be a challenge.
The solution to this problem is as easy as it comes. With the wake of digital marketing, what matters is the right content and with it, targeting the correct audience. With exceptional and efficient services you offer, there should also be an effective distribution of content for it. Effective distribution of content will educate the audiences about the services and that will increase the reach of the product. Most of the people are now online and are constantly looking for something on the internet. With the right strategies, your product or service might just be the thing they are looking for.
Customer relationships are an essential part of every business. All the businesses need customers and to take the business further, good customer relationships act as better catalysts. After people use the service/product, it is important that you maintain a good customer relationship with them which will also help to build the trust of the customers.
For better customer relationships, you must provide them with quality services and also track their activity, interact with them and register feedbacks, which can help you to improve the nature of your services.
Concluding, FinTech is still at a very early stage of development. People are yet to adapt to their services and get used to the way it works. There will be challenges along the way. Finance is one such industry where people believe more in the human touch to the services, and shifting to technology would take some time. But with quality services and good results, in no time will people find it easier to adapt to FinTech.