E-commerce Company Flipkart will deliver goods to your home in just 90 minutes. For this, Flipkart is preparing to start a separate business segment i.e. hyperlocal delivery services. Under this new project, the company will approach the local stores and start it with grocery services. If sources are to be believed, this service can be launched in a month.
The company will use local stores and its centers to deliver goods to your home in 90 minutes. With this facility, the company wants to enter the hyperlocal delivery segment. Competition has increased significantly with companies like Reliance’s Jio Mart and Amazon entering this segment. In such a situation, Flipkart is working on improving itself.
Flipkart has joined hands with Logistics Startup Shadowfax for this. This will help Flipkart to enter this hyperlocal delivery segment. If sources are to be believed, this service can be launched in a month. Initially, Flipkart will start delivery from its dark store or local warehouse and select stores and will expand over time.
Reliance Industries’ online grocery service platform JioMart is available in more than 200 cities of the country. At the end of May, the company gave this information through a tweet. JioMart is also continuously expanding.
The eCommerce firm will take advantage of logistics startup Shadowfax’s last-mile capabilities, in which it invested $ 60 million last year to ease its entry into the segment.
One person was directly briefed on the matter saying, “The launch is one month, but the long-term plan is to deliver everything in 90 minutes.”
The service will start in Bangalore, India, and is likely to be a city pilot up to the company’s flagship Big Billion Sale, scheduled in October every year.
The Covid-19 epidemic has rapidly converged between online and offline commerce, with traditional businesses increasingly collaborating with online channels as a long-term strategy to generate demand.