How to conduct market research on a low budget

How to conduct Market research on a low budget?

Market research is a very important tool for anyone who is already doing business or is thinking of starting his own new business. Because in this whole process, the entrepreneur has to study the market related to his business scientifically and study very finely, so that the entrepreneur can make appropriate decisions related to his business. Although Market Research is a very important tool for any business, unfortunately, studies done on this subject show that startup entrepreneurs take this subject with very little seriousness and the result is a failure of business after some time.

How to Conduct Market Research on Low Budget?

In fact market research is a very important step in the startup process of any business but many entrepreneurs ignore it. This is probably because they are not aware of the options for doing market research in a low budget.

Market research determines the viability of a project or business, and after studying it, the entrepreneur can formulate a strategy to grow their own business. So in this article, we will tell about the ways of how to conduct market research on a low budget so that startup entrepreneurs who do not have a huge budget to do this activity can benefit from it.

Whether an entrepreneur looking to grow an existing business or someone is looking to start a new business, whatever be the situation, Market Research is very important for any business. But to carry out this activity it can cost a lot of money to an entrepreneur. It is not easy for the rising entrepreneur to spend a lot. Entrepreneurs thinking of conducting research, first of all, should check their budget.

Online Resources

Today, in most countries, online resources related to almost every industry are available for free or at the min-cost. Government platforms are available to help small entrepreneurs in some countries from where the entrepreneur can get market-related information for every industry easily.

Forum Websites

If there is a lack of budget for the entrepreneur, he can also collect information about a particular industry, product, and service from the forum website. In these websites, people express their opinion on various types of questions. Therefore, if the entrepreneur wants, he can also ask for public opinion by putting questions on websites like Quora, Reddit.

To conduct market research at a low budget, entrepreneurs should conduct small surveys. So that the entrepreneur can do this work either himself or by appointing a person cheaply and sending it among his partial customers. In this small survey, the entrepreneur should make only a few basic questions a part of it.

Benefits of Market Research

  • Helps in finalizing business-related ideas.
  • Market Research helps to set strategies for Communication, value policy, and product
  • The approach to set up the business can be easily organized
  • Market Research makes entrepreneurs more reliable in front of financial partners to present the facts.
  • More research helps the entrepreneur to collect deeper information that can help him or her to make proper strategic business plans. 

“Your comfort zone is a place where you keep yourself in a self-illusion and nothing can grow there but your potentiality can grow only when you can think and grow out of that zone.”

-Rashedur Ryan Rahman


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