Concrete Blonde Consulting
Communication plays a very important role in building the brand. Most organizations understand the importance of public relations to frame marketing strategies and improve the company reputation. Public relations are all about sending the right messages to the right places and right people. Public Relations help to increase the brand credibility, which is the most important factor for the growth of a company.
Lindsey is a communications expert and entrepreneur; she has over twelve-years of experience serving various industries including consumer products and services, tech, lifestyle, hospitality and non-profit companies in NYC and the Hamptons luxury market. After graduating from Boston University with a BS in Communications and concentration in PR, she began her career at WordHampton Public Relations, a firm headquartered in East Hampton, NY and ranked by Jack O’Dwyer’s as one of the country’s “Top 100 Independent PR firms”. In 2013, she made partner and was chosen to launch the company’s NYC division.
Lindsey Myers founded Concrete Blonde Consulting in November 2016 to pursue her passion for building reputations and revenues through business development marketing strategies. Concrete Blonde Consulting is a full-service consulting and marketing firm in NYC. The firm specializes in providing custom profit and growth solutions.
By examining the business development pipeline, Concrete Blonde is able to identify new areas for growth, while also creating strategies to amplify current opportunities. In addition, they provide a competitive media analysis, streamline marketing campaigns and build additional sources of revenue. They service various industries including consumer products and services, tech, lifestyle, hospitality and non-profit companies
Communications is a rapidly changing field and the firm is continually transforming to harnesses the powers of both influence and interaction. Concrete Blonde Consulting offers clients a variety of tools from third-party PR endorsements to social influencer campaigns to reach consumers and drive business.
“We believe every client is unique. We partner with them to unearth their core business goals. Then we create bespoke strategic marketing plans with benchmarks to chart our progress and target our methods. We feel a sense of responsibility to our clients and we are responsive not only to their needs, but also to the ever changing world in which they operate.”
Starting out from zero, building everything from ground up was a pretty challenging task. Also a lack of funds and the need to bring clients immediately posed as a challenge. But once the clients were on-board, what really helped was getting to know their vision and helping them determine their goals before we get started. This allows us to benchmark tangible goals for success and hit KPIs.
Concrete Blonde Consulting offers their services in the following sectors-
- Media Relations
- Strategic Visioning
- Media Training
- Social Media Management
- Crisis Communications
- Content Development
- Social Influencer Campaigns
The biggest differential is the Concrete Blonde Consulting’s team.
“We’re fortunate enough to have amazing talent – they’re creative, resourceful and highly responsive.”
The company is currently working on dinner series which they will launch next quarter – that idea was really driven by the desire to add value for their clients.
The Concrete Blonde Consulting Family-
The vision the team works with that the door is always open. No one is punished or made to feel ashamed of the mistakes they commit. As it is said, ‘To err is human’. Lindsey says, “I might be in charge, but I made logic the boss – I welcome people disagreeing with me and/or being resourceful and finding a better way to do something. I don’t micro-manage.”
Getting past your fears is important in the journey of life. And if you are an entrepreneur, it is a must. As an entrepreneur, leading the team is crucial. The leadership speaks in the company graphs. The recognition Concrete Blonde Consulting has received lately is one of the many achievements the company has seen. Some of these include-
- Top 15 PR Agencies in New York – The Manifest, 2018
- 10 Best PR Agencies – Web Surf Media, 2018
- 10 Business Megacorps – CIO Views, 2019
- Revolutionary CEOs – Aspioneer, 2019
- Top 10 Digital Marketing Firms – The Leaders Globe, 2019
Her special experience in terms of her clients has always been the same- getting that “one thing” that gets the client really excited!! That they know is going to be a game changer for their business. That “thing” is different for every client, but discovering it and grabbing it with both hands is what drives the enterprise forward.
“Success is the ability to move from failure to failure without the loss of enthusiasm” -Winston Churchill.
“It always reminds me that it’s ok to fail – that’s how we learn.”
As an entrepreneur, it is always necessary to have a look out, in all terms. Or what we can call, the constant vigilance, and it is definitely a need! The best entrepreneurs all have one thing in common – they love what they do, it’s always on the forefront of their mind, they are constantly looking for ways to do it better and they put in consistent effort. There is no such thing as an overnight success and with how fast the world is changing, if you don’t change with it and adapt, your company will die very quickly.
“It’s a rat-race out there. I try to stay out of it entirely. Just do my thing and take advantage of the opportunities that come my way. And I surround myself with people who have a positive attitude and see win-win solutions to every problem. People get trapped in the “rat-race” by buying to the false belief that in order for one person to succeed another person has to fail.” Her leadership and expertise have earned her numerous accolades throughout her career including; PRSA Big Apple award, PRSA Bronze Anvil award, eight MarCom awards, nine Fair Media Council Folio awards, Communicator award, SABRE award and an Excellence in Communications award.