2020 has been a year which has brought forward a lot of services and products online, which most felt cannot be provided over the internet with the same capacity and efficiency when compared to physical presence and use. A lot of sector ad fields have proved these notions wrong and have skilfully presented their products and services via the internet. The field of education did not back down from this challenge and has provided a plethora of options to everyone who wishes to learn. The best part about this shift to digital mode of teaching is that anyone with a computer/laptop device and an internet connection can avail the benefits of these courses and programs. A person can learn anything from any place around the globe regardless of the distance and that too at their own time and comfort of their homes.
mYngle is one of the prestigious and leading companies in the education domain. They provide language training programs, which are taught via online conferencing. The fact that differentiates them from the competition in the market and makes them one of the best-in-class language training providers is their one-on-one lessons, from highly skilled and qualified coaches. The last barrier that stops one from taking online training programs is the diversity in language, but mYngle imparts these lessons in over 45 different languages, thus making it as one of the best training programs provided in the industry.
I strongly believe that the key to success is not constantly comparing with competition, but aligning with what customers want.Marina Tognetti
In conversation with the CEO of mYngle, Marina Tognetti. Let’s find more about her company and its impeccable product offerings.
- Please tell us about your company and the reasons you feel led to its growth.
mYngle offers customized language training programs through video conferencing in 45 different languages anytime, anywhere. Our lessons are one-on-one, with highly qualified native coaches and related to the learner’s job position. Our virtual classrooms enable learners to take classes 24/7.
mYngle is the solution for busy professionals who need language training to be successful in their international business, and for Companies that want great learning results and a transparent and controllable learning process to make their investment a success.
Our lessons score is 4.8 out of 5.0, so results speak for themselves. Having satisfied customers!
It was when we decided to change, ‘pivoting’ from the initial business model to a completely different one, which is the mYngle you see now. We had launched mYngle as a marketplace, something I knew very well from my previous eBay experience. We thought we got it all: funding, lots of Awards and PR, a very motivated team. But something in the business model was not functioning as we expected. We listened to our customers and they gave us a new direction, and they gave us the new direction, from an open marketplace to a quality global online school, from B2C to B2B.
We now have prestigious business clients and learners all over the world, with tens of thousands of lessons given each month and 95% of learners that rate mYngle as excellent.
- What is the reason behind your company’s long-standing success?
In mYngle we nurture an obsession for customer satisfaction, and this is also one of our key strengths. We look to continuously improve our service. We do so by constantly listening to users’ feedback and improving accordingly, as well as leveraging new technologies at our advantage.
This is also reflected in our internal evaluation systems and how we assess our job. We constantly monitor our users’ reactions and try to adjust accordingly, using adapted versions of NPS (Net Promoter Score), which defines that only excellence counts. Our average lessons’ scores are 4.9/5.0. And our first corporate customer is still with us, 10 years later… Results speak for themselves!
In mYngle we nurture an obsession for customer satisfaction, and this is also one of our key strengths.
- Do tell us about your products/services, how mYngle differentiates from the competition in the market and your plans on taking it ahead in the future.
We offer virtual language training with real native teachers, with programs perfectly tailored to the needs of the learners and maximum lessons flexibility, available 24/7.
Offline education was (and in large part still is) operating in the old traditional way, offering learners what was available, not what they needed. But “One size does not fit all.” By understanding the customer and diversifying our offer in terms of teacher- content- frequency, we can match each specific need.
COVID-19 has completely changed the world as we know it, causing major disruption to many businesses.
While many of the traditional offline players have been challenged by this sudden shift, mYngle was already in the ‘right place’’, as our solution was already remote. We built on many years of experience and know that migrating existing classroom training programs to digital is not just the mere application of existing technology solutions. Rather, it requires a more fundamental rethinking of the total learning experience, from trainers to content, to the blended form. Moving forward, we will keep on improving this, aligning to the market trend.
- Please tell us about yourself.
I am a tech entrepreneur, founder of myngle.com, but the passion for entrepreneurship came later on in my career. When I graduated from University it was an era when entrepreneurship was not very common for academics. I built a successful career by large multinationals, Procter & Gamble, Philips, Sara Lee, The Boston Consulting Group and eBay; living and working in different countries, and got an MBA from INSEAD.
It was when working as a consultant on a project on internet strategy that I first saw the potential of the internet to disrupt entire industries and change forever the way we buy/sell/interact. I had to be part of that! That was the driver to start an innovative company as mYngle, as I knew I could make a real difference, putting in practice all I had learned in my career till then.
- Tell us about your work culture and your take on employee relations.
In mYngle we stimulate a culture of experimentation and allowing mistakes. Innovation cannot exist in a culture of fear of consequences. We try to develop people that think and not only do ‘’jobs’’. We look in our staff for entrepreneurs, people who do not keep the status quo but push themselves beyond their comfort zone. If you try ten new things, some will fail, some will be OK, and one will make a difference. We are looking for that ‘’special one’’.
- Your take on the competition in the market and how do you deal with it.
Even before COVID, the (language) training market was already in the transition from offline to online, the shift accelerating in the past years. This age of quarantines, social distancing, and remote working fast-tracked the trend, and online education become in many cases the only possible way of learning.
In response to this increase in demand for online training, many traditional offline players have been rushing to find a quick-fix, moving their existing solutions online. Good remote training, however, is not just a matter of adding a tech solution for the virtual classroom and moving a teacher from a physical classroom to a computer, but it requires a whole new set of expertise and capabilities different from those of offline education. The way the training is delivered, the teaching, content, interaction etc., all need to change to provide a good user experience.
mYngle was one of the pioneers in live online (language) training, so now that we are at the cross-road, we can benefit from many years of experience and proven capabilities to deliver successful online training.
I strongly believe that the key to success is not constantly comparing with competition, but aligning with what customers want. Constant focus on customers and their needs are one of our pillars and key strengths. This is particularly important when you are in an industry that, like that of online education, is in a transition or evolution phase, where the main challenge is not a competition but the unawareness or inexperience of customers.