Prateek N. Kumar Founder & CEO | NeoNiche Integrated Solutions Pvt. Ltd

Prateek N. Kumar Founder & CEO | NeoNiche Integrated Solutions Pvt. Ltd

NeoNiche Integrated Solutions Pvt. Ltd

Building Brands, Delivering Growth

Due to the economic rise, businesses have more opportunities but less time. People don’t have much time to execute marketing strategies and events for the promotions of business which adds a break in the growth of the business. A word spread about business and its offerings is a basic need of the business in any sector to stand strong in the market.

Advertising and marketing is that component of the enterprise that you could never forget about. A sector is a large place and it’s very difficult to reach your target market faster and get powerful consequences.

Creating events regularly offers a brilliant opportunity to promote business all over. From a business prospect, event management is vital for promotion, branding, integrated marketing, etc. to maintain your business’ position better at the marketplace.  The more people are coming for your event the more methods are coming to you to extend your business. event management gives you greater possibilities through publicity and builds a positive image of the brand.

NeoNiche Integrated Solutions Pvt. Ltd is one of the fastest-growing experiential marketing companies in Mumbai. Starting off as an event management company in 2011, the company quickly started focusing on developing event planning and experiential marketing solutions for clients. People at the NeoNiche are the experts that help brands create a seamless end-to-end experience for their audience and deliver immersive experiences that lead to unforgettable memories.

NeoNiche has more than 120 expert and solution-oriented people working harder to transform clients’ business. The master brain behind the long-standing success of the company is Mr Prateek N. Kumar, Founder, and CEO of the company. His innovative vision helped many businesses with marketing as well as different promotion solutions to stand strong in the market. With the experience of selling everything from fireworks to soaps, to yellow pages, he quit his job and started NeoNiche Integrated Solutions Pvt. Ltd. The company is headquartered in Mumbai and runs its processes smoothly from branches at Bengaluru, Chennai, Gurugram, Hyderabad, New Delhi, and Noida.

The Inception

A smooth sea never makes a good sailor. Challenges are everywhere. A business cannot be successful without passing through any hurdles. Once we overcome the problems one by one, the business process gets stronger and with the experience, any crucial problems seem smaller one.  

NeoNiche has a very humble beginning. While Mr Prateek N. Kumar was pursuing his career in Hotel Management, he realized that he wanted to venture into the event industry since he felt extremely passionate and connected with. Initial days were full of struggle when he decided to get out of comfort zone and quit a corporate job to start his own venture.

They worked from a basement, borrowed his wife’s laptop for making their first pitch presentation, lacked the backing of a family business and the means to run the company, yet with limited resources they managed and continued on their quest to find the first client. They felt it would be easy to get business from the existing network but no one supported them. They had to start from scratch and use their knowledge and experience to gradually build a base in the industry.

Soon after that, NeoNiche finally achieved their first breakthrough and bagged a big client; all they told the client was to not pay if they were not happy with services. This is how they built trust in the industry over the years and since then there has been no looking back for NeoNiche. Today NeoNiche has made a mark into the multi-billion-dollar companies list.

The Triggering Point for Growth of the Company

Growth in a company is an essential aspect to gauge one’s position in the market and industry. It helps one to plan its way forward and expand its operations and take the necessary steps to bring about changes for the better.

In the initial 2 years NeoNiche did fairly well and found their feet in the market, soon they hit stagnancy and realized that they needed to bring in some change in the way they were conducting the business.  People at NeoNiche realized that to scale up the business, they should think differently and create own niche. They began by introducing new processes and hired experts to be a part of the team. It was critical to lay the right building blocks in every area of business to ensure that it would accelerate their business growth and become a successful player in the industry.

The Rising Graph of Company Since Inception

NeoNiche is one of the fastest growing companies in the industry and their growth has been above industry standards since the inception in 2011.

100% year on year growth in the first 3 years and since then they have been able to achieve 45% year on year growth.

The Reason Behind Company’s Long-standing Success

Business is an amalgamation of art and science and requires one to have the fundamentals in place. It involves a matter of practical experience, judgment, foresight, and perseverance to be successful in business. Fortunately, all business skills can be acquired with time and experience. The key to being successful is to set rational goals and aligning all the know-how to achieve them. At NeoNiche, they have continuously worked towards mastering the fundamentals of business by being customer-centric. This is one of the reasons behind NeoNiche’s long-standing success.

Quality Service Offerings

NeoNiche’s journey from being an event management agency in Mumbai to becoming an experiential marketing company today has undergone constant adaptability and understanding of how to improve and become better than the others in the market.

No matter how colossal the event management space is in India, they focused on understanding and details about the customer and their experience reflect through our products and services. Events are a wide spectrum that involves a large number of people who constantly thrive at creating everlasting experiences and impressions on a customer’s mind.

NeoNiche offers a range of products and services like Integrated Marketing, Digital Marketing and Experiential Marketing which is their core offering. These include activities like – Brand Activations, Product Launches, Corporate Seminars, and Conferences. People at NeoNiche are constantly looking for ways to innovate and provide seamless end-to-end experiences.

The Company Taking Further Step With

The industry is highly competitive and is growing leaps and bounds.   Innovation and Technology are the key drivers for sustainable growth and development of the product and services. At NeoNiche, they follow and practice global standards by upgrading their offerings and back it with data intelligence.

NeoNiche constantly introduces new products, services, processes and responses to be on top of the market offerings and to stand out from their competition in every possible way, by providing customized solutions.

Maximizing ROI is essential for a brand and as a result, another interesting addition to their services is providing – Sponsorship for Our Clients.  Keeping in line with global benchmarks to use technology for creating customer enhancement, NeoNiche is working on a whole new product line in the area of the supply chain, product inventory, experience, and campaign applications for brands and customers.

Words for Rising Entrepreneurs from The Founder & CEO

To begin with PASSION, the single most driving force for an entrepreneur.  Backed by relevant domain knowledge and expertise.  Thirdly, he should create a Leadership team that would translate the company’s goals and achieves the vision and mission. The prime objective should be improving the quality of life of people around you, while they walk the journey with you.

“A good and effective leader is one who would be in sync with the values, vision, and mission of the company and who would further accelerate the growth of the company.”

About the Founder & CEO

Mr Prateek N. Kumar started his career in Hotel Management and worked with the Taj Group. However, he decided to pursue my passion in the event industry and joined a start-up event company. From there on he worked in the same space with his last stint being with Showbizz for almost a decade. He always had a burning desire to start on his own venture and hence gave birth to NeoNiche.

Mr. Prateek says, there are various milestones that are close to my heart and have been important in this journey.

•    Getting a great team onboard as my partners who shared my vision and today have made NeoNiche a profitable company since they joined us

•    Building a company culture which we all are proud of as we follow the best practices in the industry

•    Always on focus on customer excellence has helped us create some remarkable experiences for our clients for which NeoNiche is known for.

•    Resilience and Frugality are the main personal growth drivers that have made me grateful for every opportunity and have kept me going without getting defeated

The timeless Bhagavad Gita is one of the favorite books of Mr Prateek. The saying which resonates most with him is “Karm kar, phal ki itchha mat kar” which means that we should do our work without worrying about the results.

He is fond of History as a subject and that one person he has always admired is Mahatma Gandhi due to his simplicity and philosophy of non-violence.

Ratan Tata, Chairman of $100 Billion Tata Group is a big inspiration to him. In the world of business where loyalties are ever-shifting and competition dictates values, he stands out with his beliefs and is driven by principles that are rooted in responsibility than in self-fulfillment. Besides, two-thirds of the Tata group is owned by philanthropic groups which are rare in today’s capitalistic world.

The Workforce

Creativity prospers whilst people work together as a team. Brainstorming ideas as a group prevents stale viewpoints that regularly come out of working solo. Combining particular views from every team member increases productivity. NeoNiche is a bunch of young, highly motivated and self-driven people.  Where each one thrives to do its best to achieve results.

Mr Prateek says, “Taking care of my team is something which always has been a natural extension of who I am as a person. My aim has always been to create a workplace where people actually want to come and work and thrive as individuals.”

Constant Vigilance is definitely a strategy. However, more than constant vigilance data is the king of framing strategies for sound decision-making.

Overwhelming Client Experience

NeoNiche has always believed in taking up projects where they would be pioneers and that would challenge them and take them away from comfort zones. They recently, worked on a project for one of the largest cloud computing companies, Mumbai does not have a large convention Centre to accommodate 10,000 + people, so they converted a shed to host India’s largest silent conference. The entire event was segmented where attendees could walk around and hear sessions by switching the channel on their headset.  To execute an event of such a large scale required leveraging technology to the maximum. Right from the start of the event, NeoNiche’s experts’ automated processes like registration where the process took only 15 seconds which is a 200% decrease in time as compared to a regular registration process. The entire event was seamlessly executed with the use of technology at various touchpoints. Mr Prateek says, “I don’t believe in being part of the rat race. I believe I am like a Trojan horse, that changes the playing field for me completely.”

“If Plan A doesn’t work, the alphabet has 25 more letters!”

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