Customer Relationship Management is one of the crucial steps in the overall process of running of an organization. A CRM that is well-used helps the company to achieve its sales goals. With a better CRM software and its implementation, the companies can earn more about their target audiences, which also gives them an upper hand in catering to their needs.
Tkxel is one such company that deploys Salesforce CRM solutions. In conversation with the CEO of the company, Umair Javed, he tells us about the journey of Tkxel.
Tell us about the company.
Tkxel is a leading Salesforce implementation provider across U.S.A, Europe & Asia. For over ten years, our top-rated and certified Salesforce resources have used deep Salesforce technology skills to help businesses in their digital transformation journey. Additionally, we engineer innovative software solutions and work around AI/ML & Blockchain helping companies reimagine their businesses by building impactful digital solutions.
From the customer size and typical engagement perspective:
- We help Enterprises including Fortune 10 implement solutions like salesforce, service now etc.
- We work with SMBs to automate their workflows, help them achieve high productivity and growth in key business areas by creating custom software solutions, or implementing existing off the shelf solutions.
- We work with startups to create innovative software products that can create disruptions.
On the technology level we have three core areas:
- Implementation of robust Salesforce solutions that help organizations automate their processes.
- Innovation around AI / ML, Blockchain, Cloud Migration and IoT.
- End to End custom software development in multiple tech stacks.
What are the products/services the company focuses on? How are your services different from those in the market?
In addition to providing Salesforce implementation & consulting services to Fortune 100 & SMBs across various industry verticals, we also engineer software solutions and do innovation around AI/ML & Blockchain. As a top Salesforce implementation provider, working with Enterprises, SMBs & Innovative Tech Startups for over 10 years has helped us thoroughly understand the pain-points and needs of these businesses. This versatile experience has equipped us with the necessary knowledge & skills to efficiently digitize our customers’ business processes and save them thousands of dollars with effective implementation.
What are the different processes you follow for better results?
Being a highly process-driven company, we always make sure that our processes are extremely agile and efficient while maintaining the value. We are a CMMI level 3 certified development company having mature and standardized development processes to ensure maximum efficiency, transparency, quality and on-time/on-budget delivery of our services. On top of this, we also have several ISO certifications so that our customers can expect a certain level of informational/data security while working with Tkxel.
Customer satisfaction is top priority at Tkxel while delivering the best results and Tkxel ensures this by keeping its employees up to date with comprehensive industry knowledge and providing them with opportunities of professional certifications ensuring the best results along with customer satisfaction.
What do you think are the responsibilities of an entrepreneur?
I think the basic responsibility of an entrepreneur is to build a strong team with the best talents and align that team with the company vision & goal to deliver the best results in the market; resulting in the overall growth of the company. Since he has the full control over the company, he needs to create the optimal blend of skills, talents, experience and personality he needs to make things work.
Can you please brief us about yourself & your professional experience?
Working as the CEO of Tkxel, I also angel invest in startups globally and help them build software development teams by leveraging onshore/offshore talent. I am an electrical engineer and a computer science guy by education and an engineer turned into a management guy by function. However, at heart, I’m a teacher who loves to groom and mentor people.
How do you look after your employees? What makes your team unique?
It is extremely important for us to know how our employees feel while working with Tkxel. Employees who feel valued and appreciated by their leaders & teams are infinitely more likely to go above and beyond for the company and hold themselves accountable for their part of the job. Being majorly in the business of Salesforce, Tkxel continuously makes efforts for its employees to provide them with opportunities to do Salesforce professional certifications and holds training & seminars on the subject matter because we believe; employees who have the best knowledge and experience, can deliver the best results ensuring customer satisfaction.
Can you tell us which your favourite book is? And your favourite part of the book (if any)?
“Business Adventures” by John Brooks is one of my favourite books. The entire book is quite interesting and full of powerful knowledge.
Whose business story do you find the most inspiring?
I would say Richard Branson. He proves that doing things ethically, being customer-centric and taking big risks can pay off in a business context as his brands are worth billions. He is focused on customer satisfaction and creating remarkable experiences over process and protocol. I love the story he tells in one of his books (The Virgin Way) about an airline employee who personally puts transportation costs and all sorts of other expenses on her card to try and help a VIP. Her manager gets mad at her because she broke the process. Richard steps in, realizes she acted in the best interest of the client, rewards her publicly and gives her a bonus.
Constant vigilance- a need or a strategy? Please share your views.
I would say it is a need as it is not entirely possible for a business to work only based on a strategy. It means looking back as well as forward to assess your past experiences and setting your future goals to make exponential growth in the future.