Rahul Ajmera | Partner | Vasupujya Corporation

Rahul Ajmera | Partner | Vasupujya Corporation

Vasupujya Corporation – Turning Dreams into Reality.

The only mindful investment in today’s world is an investment in fixed assets. Everyone lives with a dream to own a house. To make dreams turn into reality, Vasupujya Corporation provides modern homes with amenities that promote a better community living at affordable prices.

Founded by Mr. Suresh Ajmera in 1980, Vasupujya Corporation has developed more than 1000 homes across Pune and Mumbai and still counting.

The Company

Vasupujya Corporation was founded by Mr. Suresh Ajmera, a stalwart in the plumbing industry, who started real estate development in 1980.

Today, it is helmed by his sons – Dhanesh and Siddharth, both civil engineers who excel at project planning and design.

In 2012, his grandson – Rahul Ajmera, a civil engineer from IIT Bombay, joined the company ranks and handles project execution and delivery.

Vasupujya Corporation has a unique way of doing business. They develop only self-owned lands (No JVs or JDs) and focus on only 1 large project at a time.

This enables the management team to give their entire bandwidth to the project, thus ensuring the superlative customer experience. They are easily approachable at the project office or company office, in case customers want to reach out to them for any assistance. Most of their customers are the first time home buyers and Vasupujya Corporation want their experience to be as delightful as possible.

What They Offer

Vasupujya Corporation focuses on developing mid-range apartments for first-time home buyers and has delivered over 1000 such homes in the last two decades. They just delivered 270 homes at Neco SkyPark at Pimple Nilakh Pune, where they provided two 15,000 sqft. Terrace sky gardens. They strive to achieve a balance between project viability and product quality. Vasupujya Corporation has done the usual bit towards reducing our carbon footprint by using Fly Ash during construction and providing Solar Water Heaters, LED lights, Wet Waste Composting Unit and Sewage Water Treatment Plant, but they wanted to do something more for the buyer. 

They were inspired by the design of the Marina Bay Sands Hotel in Singapore and designed buildings such that they shared a common rooftop terrace, where they created a walking sky garden – SkyPark.

Vasupujya Corporation doesn’t believe in providing namesake amenities, which would be difficult to maintain, their offerings are practical and focused on customer’s ease of use. They didn’t want plantations on the roof floor in the guise of aesthetics at the risk of damaging the water-proofing so we planted hundreds of large potted trees and flowering bushes, which are much easier to maintain and do not affect the water-proofing or building structure. In their projects, they are using recycled sewage water and wet waste compost fertilizer, all generated within the housing project itself. The terrace garden today is a sanctuary for residents, sparrows, and butterflies alike.

They are growing fruits and vegetables like Pomegranates, Chikoos, Lemons, Tomatoes, Lemongrass which is a delight for all residents. Circulating the terrace garden is a rubber walking track that covers 250 meters in one round, which provides comfort for senior citizens. This is Vasupujya Corporation’s endeavour to create projects that are “Oxygen Positive” and provide an environment that enriches the resident’s mental and physical health. Besides this, they have more than 300 fully grown trees planted around the periphery of the project that creates a protective envelope.

Vasupujya Corporation has just launched an affordable housing project – Neco Beaumont near NIBM, Pune. The NIBM-Mohammadwadi-Undri area boasts of the best schools in Pune, with proximity to IT SEZs like Magarpatta and SP Infocity. Hopefully, once the new International Airport at Purandar comes up, we can expect to see tremendous development in these areas. Vasupujya Corporation’s proposed project is adjacent to 70 lakh sqft of forest and park reservation, which will act as a green lung for all residents.

Vasupujya Corporation is also starting a redevelopment project at Matunga, Mumbai, which is one of Mumbai’s most sought after locations due to the excellent social infrastructure and greenery around.

About The Real Estate Market 

The real estate industry is getting more organized with the advent of RERA and the rise of Social Media Activism. Only professionally sound real estate developers will remain in the industry in the future. Due to GST on under-construction properties, buyers are showing a clear preference to ready to move in properties, which adds pressure to the project’s cash flows. The newer generation of buyers is over-exposed to information and hence more confused, which delays their buying decision and making sales today more challenging than earlier. We expect housing supply and pricing to stabilize just to meet the actual buyer’s demands in the short run, while we expect verticals like Co-Living and Shared Accommodation to become popular among investors in the long run.

Professional Experience

Vasupujya Corporation is a real estate development firm with civil engineers at the helm. It matters to have technically sound people leading the organization. Mr. Rahul Ajmera is graduated as a civil engineer from IIT Bombay in 2012. He has experience in the construction and financial valuation industry after his stint at Shapoorji Pallonji Engineering & Construction as Deputy Manager Planning and at RBSA Advisors as an Associate. He also has entrepreneurial experience, having co-founded a start-up – 1920aur21, which was a unique e-commerce portal catering exclusively to college campuses, subsequently acquired by mSauda in 2013. Mr. Rahul also provides Real Estate Data Analytics for projects in Maharashtra under the firm name – AREA Foresight, assisting real estate developers decide on their final product sizes/prices before launch as well as providing the government itself with data to aid policy formulation.

About The Team

Vasupujya Corporation is a close-knit family of 30 employees, with most of the staff have been with them for over 10 years and a very minimal attrition rate. They provide employees with social and financial support such as Subsidized Housing, Health/Accident Insurance, Maternity Benefits, etc. At the construction site, they empower the staff to take control of the project as owners themselves, instead of giving them a rigid role. This allows them to work freely and wholeheartedly across verticals. Vasupujya Corporation is also open to implementing positive suggestions from anyone, be it a customer or even a security guard. The team is unique because no one is allowed to boss over another at work, everyone’s opinion is sought, valued and they encourage thoughtful discussions before taking decisions.

The Uniqueness 

What sets Vasupujya Corporation apart is that they are completely approachable by all customers at the project site. The advantage of having a builder, who is personally present at the construction project, is something that existing customers rave about. They understand that people are spending their life savings in buying this product and the builder should empathize with his customers for their issues. We are always available to the customer in making extra changes at home or providing after-sales service. Our impeccable and personalized service is what sets us apart and that helps us get repeat customers.

More than an Entrepreneur 

While talking with Mr. Rahul Ajmera, he said that he loves reading various books based on different genres. 

He stated, “I love the book – Thinking, Fast and Slow by renowned Nobel Memorial Prize in Economic Sciences laureate Daniel Kahneman. It deals with the psychology of judgment and decision-making, as well as behavioural economics”

Steve Jobs inspires him a lot. He was a true visionary, having created revolutionary consumer products, with complete focus on his customers and making life easy for them. This is something that most entrepreneurs don’t focus on today – The Customer and Product User Experience.

Quote 

“Real estate is an imperishable asset, ever-increasing in value. It is the most solid security that human ingenuity has devised. It is the basis of all security and about the only indestructible security.”

–         Russell Sage

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